Qualitative Data Analysis

The analysis of qualitative data deals with words, texts, and other media that give us insights into human emotions, beliefs, and behavior. We can use it to identify emergent trends and themes in data, develop cause-effect relationships from unstructured data, and thus generate conclusions about individual or group behavior.

Whether you’re new to qualitative data analysis or a seasoned researcher, the following sections will help you understand the steps to analyze qualitative data.

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