Depending on your research design, you may collect qualitative data in many formats and for a variety of purposes. Before you dive into analyzing the data, it can be helpful to have a theoretical approach in mind to help you better understand what you are looking for. You will also want to choose a suitable analysis method based on the type and the characteristics of your data. Analysis methods provide a systematic way to categorize your data, examine the categories and identify their relationships to uncover how to best collect and evaluate your findings. Ultimately, you are trying to gain an understanding of how the data relate to your overall research question. Your findings, grounded in the data you have collected, may help you produce theories about the world, or they may compel you to collect additional data.