Mohamed Hassan. (n.d.). Business Meeting Cartoon. Pixabay. https://pixabay.com/vectors/business-meeting-cartoon-management-7096914/
As you proceed with analyzing your data qualitatively, you might wonder how you can be certain that your analysis leads to reliable and valid results. While we often use numerically defined metrics to evaluate the reliability and validity of quantitative analysis, we can rarely do the same for qualitative analysis. In the section, we will look at several procedures that ensure our qualitative analysis leads to trustworthy results in an ethical fashion.
