Question wording can substantially influence the outcome of your survey. The way that people understand and answer your questions needs to be consistent in order for your survey to generate reliable and valid responses. This is especially true if your survey is a mail or online survey because participants cannot ask you to clarify anything. The following video offers a good overview of some tips that can help you make sure your questions are clear. In the coming pages, we’ll elaborate on these suggestions and offer some more tips for writing meaningful and unbiased questions.
Personal Project
Take a look at the questions you wrote for your questionnaire during the previous section and edit them as needed according to the tips on this page and the following two pages.
Once you have high quality questions, the coming pages will focus more on helping you choose which questions to include in your final questionnaire.
